Streamline Your Cross-Tier Local Advertising Strategy
OEMs, dealer groups, and local dealerships each have unique advertising goals, but may be targeting the same car shopper. The Trade Desk’s Kokai platform experience helps ...
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By: Jason Swiech, Manager, Product Marketing, CDK on 8/19/25 7:19 PM
It’s hard to overstate the importance of the F&I department in today’s franchised car dealerships. The F&I function shouldn’t just be seen through a profit lens. Car shoppers put a high level of trust in the both the process and the F&I Manager themselves. In the latest research from CDK, four out of five shoppers said they were satisfied with the time they spent with the F&I Manager.
By: John Gottschalk, Head of Automotive, Reputation on 10/27/25 8:58 PM
AI is transforming how consumers discover and evaluate vehicles, reshaping the digital retail process. Shoppers now move fluidly between AI tools, asking detailed, conversational questions like “Which SUV brand is most reliable?” or “What dealership provides the best service in my area?”
By: J.D. Power Events Team on 6/11/25 5:51 PM
The road to the 2026 J.D. Power Auto Summit starts here.
This blog will be your go-to destination for exclusive updates, expert insights and behind-the-scenes content leading up to the industry's most anticipated B2B automotive event. Whether you're a returning attendee or considering joining us for the first time, this is where the journey begins.
OEMs, dealer groups, and local dealerships each have unique advertising goals, but may be targeting the same car shopper. The Trade Desk’s Kokai platform experience helps ...
One platform. Every department in sync. If your day starts with five logins, two spreadsheets, and a round of “who owns this lead,” you’re not alone. Vendor sprawl slows dealers, ...
Like most new technologies, electric vehicles (EVs) are improving at a rapid pace. In 2025, more models came to the U.S. market offering a variety of body styles and improved ...
If you want more gross, stop chasing ghosts. I can’t tell you how many dealers I’ve heard say, “We just need more leads.” No, you don’t. You need more loyalty. Because until you ...
Dealerships today face a critical inflection point: marketing budgets continue to climb, often exceeding $500,000 per rooftop annually, yet many stores continue losing market ...
In a volatile market, data remains one of the most reliable tools dealerships can use to navigate uncertainty. Rooted in facts and quantitative analysis, data—when properly ...
AI is transforming how consumers discover and evaluate vehicles, reshaping the digital retail process. Shoppers now move fluidly between AI tools, asking detailed, conversational ...
In today’s automotive landscape, brands are looking for new and innovative ways to cut through the noise — created by competing automakers, technological advancements and shifting ...
This article was originally published on Automotive News. Consumers have long complained of clunky and unresponsive voice assistants in the vehicle. Voice assistants will be key ...
This article was originally published on InsideEVs. Historically expensive electric cars are now a bargain, thanks to the expiring EV tax credit and hefty manufacturer incentives. ...